CREATIVE PROCESS
We travel the globe shooting inspiring and meaningful stories used on a multitude of platforms that include theatrical, broadcast and all social media channels. Our workflow incorporates a deep dive into creative development that ensures alignment of brand with content, and high production value with measurability across all platforms. Our compelling, branded narratives serve a client list that includes Hollywood studios, broadcasters, corporations and social impact organizations. We love what we do as filmmakers and storytellers and this shows in the emotional engagement and innovative brand integration our clients achieve with their audiences.
DISCOVERY
The Beating Heart Of A Brand
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We start with the end in mind, a vision of real possibility. Together, with our clients, we deep dive into their challenges and dreams seeking to uncover the essence of what makes their brand truly unique. From there we craft the best narrative solution. This process is refined throughout the project, digging into available research, pre-interviewing subjects and exploring the real story as the creative process unfolds. What is at the heart of the brand we are serving? What will best express the needs of our client and the audience they wish to grow? Our expertise as documentary driven, commercial filmmakers, marketers, brand gurus and creatives also keeps us open. We allow each discovery to shape the narrative. This kind of curiosity and adaptability creates a constant flow of connection, allowing our clients to stay aligned with their audience's pulse and spark real, lasting engagement. It’s how we help brands not just grow — but thrive, through powerful, shareable stories that resonate deeply.
STORY
Hitting the Target
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Our job is to help our clients hit the bullseye of engagement with their brand. This is where the discovery process informs and inspires the brand’s core story. We create visual representations of what will best serve the brand storytelling, we write visionary and achievable creative briefs that cut through the noise of development and into the heart of the brand experience. We take everything that we have learned and put it “on paper” for everyone to breath in, consider and fine-tune until we reach the beating heart of the brand.
PRE-PRODUCTION
The Map​
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After the design process is complete, we prepare for creating the content For some clients this could be a reimagining of the written word and imagery on social. For most of our clients it's creating consistent brand storytelling across all platforms including media. We are a client's secret weapon for world class communication. We become the one stop shop for all internal and external needs. For still and video content we assemble our team, interview/audition and book on-camera talent, finalize locations, costuming, set design, and the detailed plan of our shoot days. We also start preparing for postproduction. Pre-production is the realistic engine behind the success of efficient shooting days that ensures the project is on-time and on-budget.
PRODUCTION
Capturing the Story
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When we film, our goal is to bring your brand’s story to life in a way that’s visually stunning and emotionally powerful. We bring together the best crews, select breathtaking locations, and highlight the unique qualities of the people and things that matter most to your brand. Using the latest in cameras, lighting, and sound, we create a cinematic experience that grabs attention and leaves a lasting impression.
POST PRODUCTION
Editorial Evolution
Our editors are story-tellers of the first order. They are the director’s partners in the editing bays, assembling the stories that leave everlasting impressions. Once we do a first, polished pass at a brand story that includes the cinematic visuals, the music, special effects and graphics, we explore the next level with our clients. This stage of review is exciting for everyone as we listen to feedback and refine accordingly. The editorial evolution from the initial creative into a polished, cinematic brand expression that energizes our clients and their excitement to launch.
THE
LAUNCH
Designed Delivery
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With a final, approved cut on all the storytelling components, we upload the polished content for the client’s distribution on appropriate channels including social media, broadcast, theatrical rotation and to their own websites. Every one of our partner clients have different delivery needs and these are all established during the discovery process.
MEASURABILITY
It's a HIT!
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Video is a powerful way to form relationships with an audience through emotional connection. It’s a medium we are hardwired to respond to. Thanks to digital marketing metrics available on all contemporary channels, launches of video based storytelling are measurable at an incredibly granular level.
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EVOLUTION
Awareness + Affinity + Growth​
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Each cycle of content creation affords further exploration of the brand’s evolution, awareness, affinity and growth, adding insights into each storytelling opportunity.
We typically work with our clients through several project iterations that, over time, have their own story to tell through the lens of audience engagement.
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This style of cinematic storytelling is a powerful call to action for every brand. It has the ability to raise awareness, educate, reduce attrition, and drive revenue. More than that, it serves as a bridge — connecting, inspiring, and motivating audiences in ways that leave a lasting impact.
